Wednesday, November 23, 2016

Insider Interview: Founder of Lookmate socks

In our next Insider Interview we chat to Vahan Hovhannisyan founder of emerging sock brand Lookmate, about his career so far, accountancy, engineering and designing the perfect stocking filler for your Xmas loved-ones this year.

 1. What’s your usual work day like?

It starts at 5:30am with my coffee ritual. I brew a nice cup of coffee, then I move to a local coffee shop where I work for two hours. The mornings are the most productive time for me, so I focus on main projects during this time.  Then I cycle to the office. In the evenings, I spend my time with family and friends, or you can find me running somewhere along the river Thames. 

2. What was your dream job when you were younger?

When I was a kid, I wanted to become an archaeologist. I was inspired by some adventure and treasure hunt movies. Unfortunately, that did not happen, and I went and did a degree in engineering but became an accountant.  Last year I started Look Mate London with my brother Vahagn. 

3. What's the best piece of career advice you've been given?

I think it will be this one: Where you focus your energy will determine where you will end up.

4. What's your number one style tip?

Keep it simple with attention to small details. I believe style is a combination of many elements of our outfit. Sometimes the most discreet detail, like the pattern of your socks, your cufflinks or a flash of colour, can be the most important.

5. If you weren't doing the career you are in now, what do you think you would be doing?

An alternative career path for me would have been to follow the steps of my dad and become a tailor. 

6. If someone was looking for a career change into your industry, what would you say is the best way is to start?

If you do not know the rules, it is easy to break them. So do not spend time learning how the fashion industry works. An outstanding product will get you a start, and a good story will get you going. The rest will take care of itself to begin with. 

7. What's the best thing about your job?

At Look Mate we make exquisite socks in collaboration with creative people and the best part of it is that we all enjoy doing this while building a relationship with our designers. 

8. What's the toughest part of your job?

Saying no to some collaborations and business opportunities when they are not in line with our values. 

9. Most proud career moment to date?

Receiving an email from Daniel Forero  (our second designer) saying that he was wearing his first pair of Look Mate designed by Nick Rawclife (our first designer) while designing our next sock. It felt that we were passing the creative estafet from one designer to another and it was a proud moment. Both Daniel and Nick are now good friends. 

10. Where do you see yourself in 10 years time?

Doing something meaningful for sure, but I do not have a 10-year plan.  

You can find Look Mate on Instagram, Twitter, or on Facebook and read more insider interviews here and look out for the next.


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