Tuesday, November 17, 2015

Insider Interview: Tracey Stapleton of The Spa PR Company


In our next Insider Interview, we chat to Tracey Stapleton, founder of The Spa PR Company about running a spa, beauty and wellness PR & marketing agency.

1. What’s your usual working day like?
Every day is different which is why PR is such an interesting career. Quite often I'm travelling the country to meet clients and talk through their PR and marketing activities, another day I might be speaking at an industry event or attending one of our own press events. In the office, I'm working on client strategies and creatives with my team as well as handling the operation of a busy SME.

2. What was your dream job when you were younger?

I originally wanted to go into law but after a year working with a family lawyer and seeing how much paperwork was involved I happily leapt into PR.

3. What's the best piece of career advice you've been given?

Just look ahead and don't worry about what everyone else is doing.  I'm a great believer that you don't have to do things the way everyone else does. My instinct has so far served me well.

4. What's your number one style tip?

Always have groomed brows. It can take years off you and makes you look more polished.

5. If you weren't doing the career you are now, what do you think you would be doing?

If I had my time again, I would have loved to have studied fragrance and become a perfumier. I think it's fascinating how scents can be blended to alter how you feel about something and so much still is to be discovered about essential oils and their benefits.

6. If someone was looking for a career change into your industry, how would you propose the best way is to start?

Show that you really want to work for a particular company and have a passion for their industry. So often I get approached by people for a job who have little interest in what we do beyond it being PR.  Highlight your skills which are relevant ie journalism, copywriting, social media, event organisation, management, new business etc and explain how they could be of benefit to that company. You may still have to start at the bottom and build your contacts but it will be an accelerated career.

7. What's the best thing about your job?

Making a real difference in our clients' businesses and growing awareness of the wellness benefits of spas and wellness beauty brands.

8. What's the toughest part of your job?

Remembering it's a job and managing time for each client. Sometimes it's tempting to spend more time on a project than the budget allows.

9. Most proud career moment to date?

Seeing a gap in the market and starting The Spa PR Company. Working in PR, you learn to spot opportunities and in 2004 I was seeing a huge interest in spa and wellbeing and knowledge of the market was becoming increasingly important.

10. Where do you see yourself in 10 years time?

Managing a company at least twice our size with a fulfilled team of staff and happy clients.

Follow Tracey and The Spa PR Company on Twitter and find more insider interviews here and look out for the next.
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