Saturday, March 28, 2015

The Intern's Way: Part 3


The Rules of PR

As a PR intern, I have learned some rules of both PR and interning within the Fashion world to share with you:

1. Communicate, communicate, communicate. The fashion world is a very competitive and over-subscribed business, the more contacts you can make and the more you can get your name known via communicating will stand you in good stead. As a PR intern, your role is all about communication, your tone, your enthusiasm....but its about knowing what to say, not saying too much!

2. Know your publications! Yes know your Vogue, Glamour, Harpers etc. but also know your Dazed, Idol and online publications like Style Slicker

3. Know your celebrities! Once again, knowing Cheryl Cole is necessary but also new upcoming stars so you can create conversation with their stylist or manager when the visit.

4. Know your Social Media! Everything is re-tweeted and placed on Facebook now, so to know your social media networks and how to use them to both your and your clients advantage is vital!

Any questions, as always, say hi on twitter or comment.
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