Tuesday, March 17, 2015

Insider Interview: Kitty Ferreira founder Valerie Goode

In this week's Insider Interview we chat to Valerie Goode, ethical fashion brand founder of Kitty Ferreira.

What’s your usual working day like?

Very hectic answering emails, speaking to suppliers, researching and designing new styles, managing my team and networking in the evenings

What was your dream job when you were younger?

To be a fashion designer and help people some how

What's the best piece of career advice you've been given?

Take things slow. Fitting that we are a slow fashion brand!

What's your number one style tip?

Feel confident within yourselkf and about yourself- you'll naturally pick pieces that compliment your aura.

If you weren't doing the career you are now, what do you think
you would be doing?

I'd be a lawyer.

If someone was looking for a career change into your industry,
how would you propose the best way is to start?

Speak to as many people within the industry as possible and gain working experience before you take the plunge


What's the best thing about your job?

Being creative and managing lots of different people and different roles. As stressful as it may be some times it's comforting knowing that we are collectively building something from scratch. Also meeting someone knew who believes in the ethos and loves our pieces


What's the toughest part of your job?

Dedicating enough time to myself to unwind and rest

Most proud career moment to date?

Winning the royal college of art design innovation award which will enabe us to train disadvantaged youths and offer to our target market a bespoke service. No other sustainable brand offers a luxury product to be sold in a sustainable down to earth fashion.

Where do you see yourself in 10 years time?

Building to the brand to offer franchising opportunities to young school leavers and older experienced pattern cutters alike. It would be fantastic to bridge the generation gap and help to revive skills shortages in this country.

Read more insider interviews here and look out for next week's interview. 


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