Wednesday, March 25, 2015

Insider Interview: Kat&Bee

In this week's Insider Interview, we chat to Kat&Bee's founder Kat about life working in as a jewellery designer and as Commercial Director of Twin Magazine

What’s your usual working day like?

My working day is so varied as it depends on what orders we have and time of the year.  I guess a general day starts with yoga. I'm obsessed. It really sets me up for the day. As does a very large coffee after.  I then answer emails, liase with Emslie Creative on PR/Marketing activity and work on developing the website.  The afternoon is then spent making and sending out orders.  Evenings I tend to do research on different brands and read up on digital marketing which is often my bedtime reading these days!

What was your dream job when you were younger?

I always wanted to be a fashion designer and spent time drawing dresses albeit shocking ones that are not to be shared!!!!  I also love helping people and wanted to do something with people and talked about coaching or being a therapist or psychiatrist.

What's the best piece of career advice you've been given?

 An old boss once said to try to do something out of your comfort zone at least once a day as it will push your boundaries and develop you.  Admittedly one a day is tough but it's such brilliant advice and I always think about this when I am feeling nervous or overwhelmed with something.   I think doing the out of comfort zone with confidence (even if you are worried and scared sick inside!) is key too.  Most people are worried about something and I think it is a case of managing this with positivity.

What's your number one style tip?

Simplicity and invest in key basics.  My style has really changed over the years and I was very much focused on wearing things a little bit differently but since I have started Kat&Bee I have less time but also love the simplicity of key basics - you will most likely see me in jeans and a t-shirt with heels or trainers.  Always add red lips and some Kat&Bee jewellery for a dash of glamour.

If you weren't doing the career you are now, what do you think you would be doing?

I used to work solely in media at the Guardian and ELLE magazine (I still work on Twin Magazine - and I guess i would either be working in the similar field doing brand partnerships.  I do love helping people and did always thing

If someone was looking for a career change into your industry, how would you propose the best way is to start?

Just do it.  There is never a right time and it is always going to be scary and there is always going to be loads of competition and people being wary for you.  You know if it is the right time and I think if it feels right then go for it.  I would research as much as possible as you can never know enough about an industry as everything is constantly evolving.  Be bold and brave and just go for it.  

What's the best thing about your job?

I still get that warm fuzzy feeling when I get an order come in and a real sense of achievement that csutomers love the brand and buy into it.  I do get a lot of repeat customers which is great and affirms everything that I am doing.  I love the freedom and flexibility of being able to decide which direction and angle to take.

What's the toughest part of your job?

On the flip side - sometimes the decisions and buck stopping at you can be tough.  Very tough in fact.  But it is all in the mindset of how you approach things.

Most proud career moment to date?

I think being involved in Paris Fashion week and getting stocked in the likes of Opening Ceremony, Henri Bendel and ASOS are all huge accolades.

Where do you see yourself in 10 years time?

Still enjoying what I do!  I want the business to continue to grow organically and be loved by all its customers. We are working on more finer and luxury pieces so working on more bespoke items that are serious creations and works of art and being known for that would be a real achievement in 10 years time.

Read more insider interviews here and look out for our next Insider Interview.


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