Saturday, December 6, 2014

Kudos to Kris Jenner

The person we all know as the 'Momager'. Kris Jenner has used herself and family to create a worldwide brand, based on, well, not much.
According to the credible, Mail Online, Kris Jenner's net worth combined with husband Bruce is now $125 million. The Kardashian's have managed to ride the wave of reality TV, starting their Keeping Up With The Kardashian's show on E! just at the time that the fly-on-the-wall scripted reality shows were emerging. Surely, we have Jenner to thank for The Real Housewives, TOWIE and all of the Andre/Price/Katona 'shows'?
Jenner is a master sales woman. She can up-sell anything it seems. Following the success of KUWTK and her lucrative TV deal, individual members of the family have launched calendars, perfumes, clothing lines, cosmetic lines, endorsed spirits, nightclubs, diet pills, hair extensions...the list is endless - all under Kris' watchful eye and earning her a tidy little 10% commission on EVERYTHING in the process. Surely, Jenner also has carved the business model for all 'reality celebrities' that are now popping up for calendar and perfume signings all over the UK?
I am fascinated with how Kris Jenner has shaped pop culture and whether we all like it or not, the lady knows how to sell to consumers and keep the cash coming in, which is a fundamental basic of business success - what would celebrity be like without the Jenner/Kardashian influence? 
Answers on a postcard, or in the comments just below!

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